by Karlene Lukovitz
The target audience for the brand is extremely well-defined: empty nesters age 45 to 54 with household incomes of $100,000-plus. "These are people whose … Read the whole story
by Karl Greenberg
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and air conditioning division, tells Marketing Daily the opportunity for Mitsubishi ductless systems in … Read the whole story
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by Wayne Friedman
ABC and CW have been active in making some media agency upfront deals -- following Fox's move, now nearly completing its TV upfront market … Read the whole story
by David Goetzl
A renewed carriage agreement with Time Warner Cable will help TV Guide Network reach 80% penetration with a full-screen picture by the end of … Read the whole story
by Erik Sass
With most of its top executives replaced over the last year, Tribune Co. has filled one of the last remaining spots: Nils Larsen has … Read the whole story
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by David Goetzl
BlackArrow, the tech company facilitating ads in video-on-demand programming, says it has a product allowing for dynamic insertion of mid-roll ads. That has the … Read the whole story
by David Goetzl
Cox Media Group has named Bill Hoffman its new executive vice president, overseeing specific radio, TV and newspaper operations. Tim McVay succeeds him a Read the whole story
by Wayne Friedman
This year's NBA Finals may not have two storied franchises competing, but the first game between the Miami Heat and Dallas Mavericks showed strong … Read the whole story
by Wayne Friedman
If basic cable programmers are in fear of losing young customers due to soaring cable subscription prices, premium-priced pay television programmers could be at … Read the whole story
by Wayne Friedman
Bamboom is currently looking for New York-area TV viewers to participate in a beta test that would be delivery-free over the air channels to … Read the whole story
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by David Goetzl
Roku, which allows users to connect the Internet to TVs, is bringing the 'Angry Birds' phenomenon to TV. The company will allow users to … Read the whole story
by Wayne Friedman
Entertainment executives may be seeing a softening of interest in 3D movies, but one survey says 3D television sets continue to show rapid growth, … Read the whole story
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by David Goetzl
NBC is so committed to the success of "The Voice," it announced it would get the plum spot after the Super Bowl on Feb. … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
What will be the future of TV advertising in this ever-fragmenting media environment? An attempt was made to shed some light on this subject … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
PBS is just coming to the realization -- perhaps obvious to others -- that viewers move on quickly after TV shows have ended. PBS … Read the whole story
COMMENTARY
by Bob DeSena
I recently received a customer service call from a local retailer advising me that my order was available for pick-up. It was an automated … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Sharing is the calling card in the current entertainment world. People increasingly desire to share thoughts and content with friends -- almost to a … Read the whole story