With just a 40% stake, Sony Pictures Entertainment (SPE) has gained control of the day-to-day operations of the Game Show Network (GSN). DirecTV, which has the majority ownership, has taken … Read the whole story
Young Broadcasting, which has 10 stations and emerged from bankruptcy last year, is open to an acquisition for perhaps $350 million. The sellers believe … Read the whole story
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
All the recent activity at Kraft Foods finally caught my fancy this morning, quite a few days later and many dollars shorter than it … Read the whole story
Jeff Zucker, the former head of NBC Universal, is set to be an executive producer of a new syndicated show with Katie Couric. He … Read the whole story
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a … Read the whole story
As prices drop, nearly a quarter of U.S. homes are projected to have a 3D-capable set by 2015, according to SNL Kagan. The projected … Read the whole story
A trend that started a few months ago, pegs Comedy Central's "The Daily Show With Jon Stewart" just over NBC's "The Tonight Show" among … Read the whole story
The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across … Read the whole story
Randy Falco, the former NBC Universal executive who joined Univision earlier this year, has been elevated to president-CEO at a time of expansion for … Read the whole story
With Glenn Beck's show ending this month, Fox News will start up "The Five," an ensemble opinion show featuring revolving hosts, hoping to draw … Read the whole story
In a meeting last week, I was asked to explain why I am neither a believer nor proponent of true one-to-one marketing. The truth … Read the whole story
tSTB data, with its larger footprint and second by second capability, holds great opportunity for those advertisers who want to better target specific consumer … Read the whole story
What hurts a TV brand most? Not the obvious. NBC News' different entities were not affected by what everyone seemed to think would affect … Read the whole story
Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye … Read the whole story
So far June has been a month full of industry conferences, starting with Tablet Revolution, followed by Mitch Oscar's MPG Collaborative Alliance, Video, Mobile … Read the whole story
If God envisioned a media executive, it might be Rupert Murdoch. Murdoch is a character, to be sure, which makes for great TV entertainment, … Read the whole story
Online video viewership is reaching new highs each month, presenting a perfect opportunity for media buyers to tap into the massive video audience. New … Read the whole story