TVBlog
by David Goetzl
DirecTV CEO Mike White recently mused about his wife bragging about deals she landed at Costco. White reportedly had compensation of $33 million last year, so if his wife feels … Read the whole story
by Karl Greenberg
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
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by Steve McClellan
In a surprise development, two of the industry's biggest and fiercest competitors -- Omnicom Media Group and Horizon Media- - have teamed up to … Read the whole story
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by Joe Mandese
If the opinions of strategic media planners are a leading indicator of future ad spending plans, then digital place-based media is poised for some … Read the whole story
by Fern Siegel
Suzanne Kolb is the new president for E! A former marketing chief for E! and Style networks credited with propelling the "Kardashian" franchise, she … Read the whole story
by Aaron Baar
In a television and online campaign, the company tells the stories of four notable African Americans it has dubbed "Iconic Achievers" and the ways … Read the whole story
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by David Goetzl
The Hallmark Hall of Fame franchise, born during the Truman Administration, is moving to ABC this season after ending its run on CBS this … Read the whole story
COMMENTARY
by Jane Clarke
Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and … Read the whole story
COMMENTARY
by David Goetzl
One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a … Read the whole story
COMMENTARY
by Bill Wise
In case you needed further evidence that TV metrics need an update, look no further than Tweet Week. The event, which took place this … Read the whole story
COMMENTARY
by Gary Holmes
Last night's TV ratings: probably the easiest and most common story for a media reporter to write. The piece will say that a particular … Read the whole story
COMMENTARY
by David Goetzl
Last month, CBS CEO Leslie Moonves suggested the first episode of the refashioned "Two and a Half Men," now starring Ashton Kutcher, would deliver … Read the whole story