TVBlog
DirecTV CEO Mike White recently mused about his wife bragging about deals she landed at Costco. White reportedly had compensation of $33 million last year, so if his wife feels … Read the whole story
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story
In a surprise development, two of the industry's biggest and fiercest competitors -- Omnicom Media Group and Horizon Media- - have teamed up to … Read the whole story
If the opinions of strategic media planners are a leading indicator of future ad spending plans, then digital place-based media is poised for some … Read the whole story
Suzanne Kolb is the new president for E! A former marketing chief for E! and Style networks credited with propelling the "Kardashian" franchise, she … Read the whole story
In a television and online campaign, the company tells the stories of four notable African Americans it has dubbed "Iconic Achievers" and the ways … Read the whole story
The Hallmark Hall of Fame franchise, born during the Truman Administration, is moving to ABC this season after ending its run on CBS this … Read the whole story
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Customized deliverability of ads that better target specific consumer segments is the holy grail for advertisers. It enables advertisers to eliminate message waste and … Read the whole story
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One of the more intriguing arcs set to accelerate with online video is whether or not genie-back-in-the-bottle tactics can succeed. Such tactics pose a … Read the whole story
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In case you needed further evidence that TV metrics need an update, look no further than Tweet Week. The event, which took place this … Read the whole story
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Last night's TV ratings: probably the easiest and most common story for a media reporter to write. The piece will say that a particular … Read the whole story
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Last month, CBS CEO Leslie Moonves suggested the first episode of the refashioned "Two and a Half Men," now starring Ashton Kutcher, would deliver … Read the whole story
