LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnership that foreshadows Amazon's upfront … Read the whole story

The metric is poised to overtake audience targeting for TV to become one of the most effective performance strategies that advertisers tend to overlook, … Read the whole story

Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) vs. $2.37 million (down 8%). Read the whole story

Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market. Read the whole story

March expanded 2.8% - a big deceleration from February's double-digit sports-related gains. Read the whole story

Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary … Read the whole story

"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation … Read the whole story

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals. Read the whole story