Quick. Word association for Lee Iacocca. Easy as a Sunday drive: commercials. The executive had an extraordinary career in the auto industry, overseeing the introduction of two American icons in … Read the whole story
Offering ad buyers more scaling options, video ad company Adap.tv just relaunched its buy-side content-filtering service. The service lets buyers select the type of … Read the whole story
NBC Universal is again offering a half-hour promotional show this summer for the NBC network's upcoming fall season. It will showcase "Playboy Club" and … Read the whole story
Don't expect marketers to get into a panic over the current stock market gyrations -- not even taking the rare and drastic measures to … Read the whole story
The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take … Read the whole story
While the product's formula isn't being changed, with new branding -- or at least new primary branding -- new packaging and new marketing, it's … Read the whole story
Allbritton Communications, which owns six ABC stations, including the Washington, D.C. affiliate, reported an 8% drop in revenue (to $49 million) in the April-June … Read the whole story
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked about the brand's back-road travels and how the campaign is evolving. In a … Read the whole story
Fox News Channel pulled in more than 5.053 million total viewers and 1.43 million adults 25-54 viewers from 9 p.m. to 11 p.m. for … Read the whole story
When it comes to television "entertainment," we all have our limits. Content that offends some people thrills or amuses others. My limits have been … Read the whole story
Well, Glenn Beck is at least right about one thing: We all should have jumped and bought gold. That's just one of the key … Read the whole story
On-air promos are still by far the most effective way for networks to make viewers aware of and interested in their programming. Unfortunately, the … Read the whole story
No problem is too big for Google to try to solve with an algorithm and a template. Its ambitions to get every shred of … Read the whole story