by Steve McClellan
A provocative new analysis of the so-called C3 ratings system by media audit firm Ebiquity argues that it almost forces broadcasters to game the … Read the whole story
by Karl Greenberg
Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are … Read the whole story
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by Steve McClellan
Despite the uncertain economy, one revenue stream that local TV can count on next year is political money, and there's likely to be a … Read the whole story
by Wayne Friedman
Netflix now admits to messing up. But it won't change its pricing plan -- just a product name. Its big DVD-by-mail service will now … Read the whole story
by Sarah Mahoney
In addition to underscoring the universally free shipping offer, it builds on the Freeport, Maine-based company's commitment to both customer service and quality, David … Read the whole story
by Tanya Gazdik
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
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by David Goetzl
DirecTV is nearing the launch of Nomad, a product that will allow customers to transfer programming captured on an HD DVR to mobile devices … Read the whole story
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by Wayne Friedman
Media research company TRA is now moving to the Internet to help online advertisers with its product purchase/TV research. The company says this will … Read the whole story
by Tanya Gazdik
Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or … Read the whole story
by Karlene Lukovitz
With the U.S. Department of Agriculture's new MyPlate icon driving home the message that healthy eating means making vegetables and fruits half of each … Read the whole story
by Wayne Friedman
Longtime TV programming analysis executive for media agencies, Steve Sternberg has been named senior vice president of sales research for ION Media Networks. Read the whole story
by Wayne Friedman
In its season premiere, CW's "Secret Circle" posted a nice preliminary Nielsen 1.9 rating/5 share among the network's key women 18-34 viewers. Better still, … Read the whole story
by Mark Walsh
Video users' love of alternative screens doesn't appear to extend to mobile phones, whose small screens and slower network connections limit their appeal for … Read the whole story
by Wayne Friedman
NBC had some good reason to cheer for its new comedies on Wednesday: In its season premiere, "Up All Night" nabbed a healthy Nielsen … Read the whole story
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by David Goetzl
Even with sports such a crucial part of its brand, DirecTV may be looking to trim costs by limiting the number of narrowcast sports … Read the whole story
by Wayne Friedman
TV customers' anger at Netflix, once perceived as the "anti-cable" company, has now cost the company some real business -- and a hit on … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Football is a funny thing in the TV world. It drives ratings through the roof and audiences to sofas across the country for hours … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media waste is something TV advertisers talk about it when it comes to their media buys, especially these days. But what about consumers who … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Part of the appeal of digital out-of-home signs is their potential for interactivity, which can be used to catch the attention of passersby in … Read the whole story
COMMENTARY
by Ed Martin
Few will dispute that voting members of the Academy of Television Arts & Sciences largely got it right this year. In most categories they … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Heads will roll." You hear that on lot on TV. (Currently there's a rogue UBS trader in London who has "some 'splaining" to do.) … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Is the cable TV subscription business ready to break? Most think it can't keep growing unchecked. Will Internet-driven Web video bypass and kill cable? … Read the whole story
COMMENTARY
by Jane Clarke
Last week we began a discussion of those ad-related terms that are common to both the established ad sales marketplace and the STB / … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Whatever business metric value you like when looking at NBC in comparison to its broadcast rivals, probably the biggest metric comes down to this … Read the whole story