TVBlog
It's not clear how many network executives come home after a long day and turn on the Xbox for some "Mortal Kombat." Best guess: few. But, a presentation this week … Read the whole story
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
A top CNBC researcher suggested Wednesday that set-top-box data can offer more stable measurement for upscale viewers, since it is drawn from a larger … Read the whole story
Media agency MagnaGlobal says over-the-top video services -- many of which can be obtained for little or no cost -- could grow to just … Read the whole story
Hulu just entered into a broad licensing agreement with Univision, which it expects to equal hundreds of hours of Spanish-language telenovelas, variety shows, comedies, … Read the whole story
The fast-casual chain's campaign -- to span television, radio, outdoor and online advertising, public relations and social media -- will include separate, parallel Spanish-language … Read the whole story
Entrepreneur Michael Robertson, who recently won a significant victory against the record industry over his cyberlocker company MP3tunes.com, recently launched an equally controversial service … Read the whole story
With a vested interest in set-top-box data becoming widely used, TiVo CEO Tom Rogers suggested Thursday that the TV business will suffer if Nielsen's … Read the whole story
Fox has expanded the duties of Laurel Bernard, adding oversight of affiliate and multiplatform distribution marketing to her current role, which includes off-air marketing … Read the whole story
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CIMM is taking a pro-active role in advancing new media nomenclature and processes with both its Lexicon (terms and definitions associated with Set-Top Box … Read the whole story
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Hanna Gryncwajg, the senior vice president of advertising sales for RLTV, is a sales professional whose extensive experience includes local and national broadcast, large … Read the whole story
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Entertainment marketers love the idea of social media -- its immediacy and edginess. But as this digital word-of-mouth gets more play, it includes messages … Read the whole story
