Not many can offer insight on the sports TV landscape and how the groundwork was laid over the past 25 years as sagely as Harvey Schiller. Frankly, it's surprising he … Read the whole story
Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, … Read the whole story
Showing that the annual Consumer Electronics Show continues to embrace entertainment along with spiffy hardware, Spike has signed a partnership deal with show organizers, … Read the whole story
A multiscreen viewing study showed users were inattentive to the TV during ad breaks. Those studied were significantly distracted from the first screen by … Read the whole story
The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses … Read the whole story
Early last week, HBO announced that HBO Go, its on-demand streaming service, will now be available on Roku set-top boxes. Since the HBO Go … Read the whole story
According to Nielsen, 40% of smartphone and tablet users are so fascinated with using those new devices while watching TV -- to check … Read the whole story