Television News Daily
Friday, October 21, 2011
  • Hyundai's Veloster Effort Operating On 12 Cylinders

    Hyundai Motor America's marketing campaign for the new Veloster has more moving parts than the car itself. Besides a raft of 15-second, feature-focused advertisements, ... Read the whole story

  • Spike Becomes An Official Partner of CES

    Showing that the annual Consumer Electronics Show continues to embrace entertainment along with spiffy hardware, Spike has signed a partnership deal with show organizers, ... Read the whole story

  • Mobile Screens May Dilute TV Engagement, Kill Ad Attention

    A multiscreen viewing study showed users were inattentive to the TV during ad breaks. Those studied were significantly distracted from the first screen by ... Read the whole story

  • Cinnabon Makes TV Debut In International Delight Spot

    The Cinnabon bakery chain is getting its first television exposure through a television campaign being aired by WhiteWave Foods' International Delight. International Delight licenses ... Read the whole story

  • Top-10 Reasons Why HBO Might Have Done The Roku Deal

    Early last week, HBO announced that HBO Go, its on-demand streaming service, will now be available on Roku set-top boxes. Since the HBO Go ... Read the whole story

  • Does More Media Multitasking Mean More TV Distraction?

      According to Nielsen, 40% of smartphone and tablet users are so fascinated with using those new devices while watching TV -- to check ... Read the whole story