TVBlog
CBS and NBC have each lost the NFL over the past 15 years, only to come rushing back with wallets open to get back in the game. But, that was … Read the whole story
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub customers will be granted access to Nielsen Online Campaign Ratings' gross rating points. … Read the whole story
Both phone giant Sprint and cable company Cox Communications awarded business to Digitas and MediaVest, respectively. Cox spends about $120 million on ads each … Read the whole story
David Zaslav, president and CEO of Discovery Communications, says advertising sales are slowing. But overall, things aren't trending down. Fourth-quarter scatter prices were up … Read the whole story
DirecTV's direct response advertisers and agencies will now have a easy time getting and analyzing Nielsen ratings and demographic information. Read the whole story
- COMMENTARY
TV's long dominance of ad spending may finally be facing a serious challenge, according to Citi Group's Doshi, who predicts more movement of TV … Read the whole story
- COMMENTARY
We have spent the last few weeks reviewing terms associated with anonymization and privacy. Data points can be hashed and de-identified (Set-Top-Box Lexicon: Types … Read the whole story
- COMMENTARY
What happens when an ongoing TV series like the Republican Presidential debate tour runs two days after Christmas? You hope and pray that some … Read the whole story
