Disney+ TV series "The Mandalorian" gave a boost to the film's marketing, as the most-watched original series on Disney's streamer. Read the whole story

"The global advertising spend outlook is positive," the agency states, attributing a moderate downgrade as "informed by economic uncertainty tied to geopolitical tensions." Read the whole story

The Smithsonian is acquiring items from the first and most recent seasons of the hit program to be added to its permanent collection. Read the whole story

WPP Production has promoted Santiago Sánchez-Lozano to Chief Executive Officer for EMEA. The role is new. Previously he led the launch of Hogarth in … Read the whole story

The platform allows AI to understand context, concepts and relationships - turning words, images, or consumer behaviors into a list of numbers so a … Read the whole story

Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia … Read the whole story