Monday, December 12, 2011
TVBlog
Clearly buoyed by its strong news and late-night programming, NBC had a higher average CPM rate in 2010 compared with ABC and CBS, according to research from SNL Kagan. Figures … Read the whole story
Mobile queries on tablets could support a cross-channel search and TV campaign strategy. Brands must consider why consumers make purchases through apps or Web … Read the whole story
- COMMENTARY
Imagine when that New Orleans-area car dealership initially heard of the trade that would send big NBA star Chris Paul from the New Orleans … Read the whole story
