If Apple's "1984" spot is credited with demonstrating just how much Super Bowl spots can become cultural icons, an NBCUniversal executive might deserve similar recognition for upending the big game's … Read the whole story
The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story
The campaign spans TV, print, digital, social media, in-store activations and public relations. The brand's site and Facebook page (which currently has about 138,000 … Read the whole story
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story
For the second consecutive week, Fox's "American Idol" on Thursday was bested by CBS' strong sitcom "The Big Bang Theory" in key viewer demographics … Read the whole story
Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story
Viewing a way-too-long product placement for Subway in a recent "Hawaii Five-0" episode on CBS got me thinking: What if a friend, who got … Read the whole story
Super Bowl weekend is just seven days away -- and with it the true beginning of broadcast's midseason, heralding the arrival of a number … Read the whole story
I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's … Read the whole story
Marketers recognizing facts remember TV is Millennials' top medium for discovering what's cool and they are just as likely to be influenced by TV … Read the whole story
Still looking for family entertainment on TV? "Modern Family" and shows like that might not entirely cut it. Big consumer product marketers continue to … Read the whole story
Retention of content is one aspect of engagement. But what exactly is engagement? Good question. The term has been a discussion point in the … Read the whole story
All indicators are pointing to this being the year for Web video: Netflix's original content deals, YouTube investing over $100 million in original Web … Read the whole story