Television News Daily
Tuesday, February 28, 2012
  • Mercedes-Benz Focuses On Icons

    Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." … Read the whole story

  • Online TV Shows Go From Nice-To-Have To Expect-To-See, Social Sharing Becoming A Must

    The availability of TV programming online has gone from being a nice-to-have to an expect-to-see option in the minds of most Americans, raising major … Read the whole story

  • Will JCPenney's 'Ellen' Ads Backfire?

    Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before … Read the whole story

  • Charter Completes EBIF Rollout To Permit Interactive Advertising

    One of the challenges Canoe Ventures faced was building a platform where set-top boxes across six cable operators were in sync, allowing interactive TV … Read the whole story

  • Online Video Ads Are Unique Media Buys

    The quality and diversity of ad inventory online is far more varied than on television.This is leading to the creation of more avails for … Read the whole story

  • Social Media Drives TV Watching

    Everyone knows that the "screens" (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV … Read the whole story

  • The 18-49 Bad Habit

    On December 31, 2013, the last of the Baby Boomers will turn 50 years old, and the most significant generational cohort in history will … Read the whole story

  • Oprah Turns To Oscars In Search Of Women Viewers, But Own Has Much More Work To Do

    On a big TV viewing night, Oprah Winfrey looked to gain some visibility during ABC's Academy Awards telecast with a commercial promoting her OWN … Read the whole story