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by Steve McClellan
Horizon Media, the New York-based independent media shop, said today it was launching a new research effort called the "Horizon Proving Ground" in partnership … Read the whole story
by Gavin O'Malley
Thinking of new and creative ways to turn a profit, Hulu has tapped a third-party distributor to sell its original shows abroad. Going forward, … Read the whole story
by Karlene Lukovitz
Among the 13,000+ TV ads assessed by Ace through consumer surveys and proprietary scoring methods since January 2009, Ace's database showed just 76 CEO-starring … Read the whole story
by Wayne Friedman
The world's richest man -- and major Mexican-based media executive -- Carlos Slim is financing a new Internet TV network called Ora.tv, which launches … Read the whole story
by Tanya Gazdik
Half of respondents recall most, if not all, of the lyrics to the catchy tune. In addition, 81% of respondents claimed to have heard … Read the whole story
by Aaron Baar
Through the effort, which involves heavy social media activation as well as the sponsorship of country music star Tim McGraw, the brand looks to … Read the whole story
by Wayne Friedman
Looking to bridge the business of DVD movie ownership to digital movies, Walmart is starting up a disc-to-digital cloud service in a deal with … Read the whole story
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by Laurie Sullivan
Google's ad Project Re:Brief took four iconic television commercials from the 1960s and 1970s, contacted the original ad executives behind the ads, and brought … Read the whole story
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by David Goetzl
The Coalition for Innovative Media Measurement, the industry initiative now trying to lead the way in developing a standard for cross-platform measurement, said Univision … Read the whole story
by David Goetzl
As Americans are filling out their NCAA tournament brackets, a new report says advertisers are filling out March Madness with healthy price bumps over … Read the whole story
by Wayne Friedman
The game is changing among the big TV singing competition shows -- little less than halfway through their respective seasons. "The Voice" continues to … Read the whole story
by Tanya Gazdik
MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 -- as Miller64. The relaunch includes a new bottle and look, as well … Read the whole story
by Wayne Friedman
ABC's stellar rookie show "Once Upon a Time" got knocked down a peg on Sunday, partly due to the change to daylight savings time … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video viewing on tablets peaks in the evenings and also perks back up in the early mornings, while desktop viewing is strong during the … Read the whole story
COMMENTARY
by Gary Holmes
In any given week, there’s only a handful of first-run comedies I really want to watch: “The Office,” “Modern Family,” “Parks and Recreation,” “30 … Read the whole story