TVBlog
by David Goetzl
The Dallas Mavericks' Mark Cuban is supposed to be the people's owner. He's supposed to be more concerned with their interests than his bottom line. He's supposed to realize that … Read the whole story
by Karl Greenberg
The move is somewhat paradoxical -- since the campaign, via Y&R Chicago, has the larger purpose of changing consumers' perception that DieHard is only … Read the whole story
by Wayne Friedman
With 55 million different versions of iPads now sold -- and another 3 million new iPads sold in the last few weeks -- ABC … Read the whole story
by Tanya Gazdik
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispanic market. The Corona Extra campaign is aimed at Hispanics ages 21-34. Modelo … Read the whole story
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by Wayne Friedman
While TV advertising and programming executives are somewhat optimistic about revenue growth of the business, they are highly optimistic that advertisers and consumers will … Read the whole story
by Laurie Sullivan
Digital ad firm Rokkan and ad agency Team Detroit launched a real-time social project as part of a larger campaign promoting Ford Motor Co.'s … Read the whole story
by Karlene Lukovitz
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers of Excellence") -- burst in on folks about to eat inferior chicken, flash … Read the whole story
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by David Goetzl
Visible World, the addressable TV advertising tech provider, said it has received a patent that will give it increased bandwidth, allowing the continued delivery … Read the whole story
COMMENTARY
by Jeff Einstein
Maybe we're all just cranky because we can no longer speak our minds without getting sued or shot -- or both. Consider how few … Read the whole story
COMMENTARY
by Jane Clarke
How often do we look at a clock and realize that the time is slightly off? This occurs on occasion with computer clocks and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Personalization works. At least, that's what cable network CMT learned during the January online tune-in campaign for its recently launched series "Bayou Billionaires" and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ed Erhardt, president of global customer marketing and sales for ESPN says, in speaking at the 4A's Transformation LA event, there needs to be … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You know the HBO marketing line "It's not TV; It's HBO." That seems like a bold statement. But it should pertain to all cable … Read the whole story