TVBlog
by David Goetzl
The connection between audience research and ratings success is exceedingly unstable. But, Henry Schleiff does seem to be reasonably sharp with the Hail Marys (or at least know where to … Read the whole story
by Mark Walsh
With the rise of the mobile era, smartphones and tablets have become almost as ubiquitous in the living room among device owners as TV … Read the whole story
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by Joe Mandese
At a time when so-called "second screen" activity seems to be the rage across the television industry, new research shows that slightly more than … Read the whole story
by Wayne Friedman
Parks Associates says more than 25% of all video viewing in U.S. broadband homes now occurs on platforms other than the television, such as … Read the whole story
by Tanya Gazdik
Farmers Insurance is launching a new campaign featuring its partnership with Marvel's "The Avengers." Read the whole story
by David Goetzl
Cable operator Charter Communications said it will use ad widgets from FourthWall Media to propel advanced advertising opportunities in 800,000 homes in five markets. Read the whole story
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by David Goetzl
A top Univision executive expresses concern that advertisers have under-recognized the Hispanic audience. Univision Deportes Network, which carries soccer, debuted last week. Read the whole story
by Wayne Friedman
Too much political advertising on TV airwaves? Wait. Much more could be coming. A decision by the U.S. Circuit Court of Appeals in San … Read the whole story
by Karlene Lukovitz
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Short attention spans apply to the digital world more than we realize -- especially for young consumers. A new Time Inc/Innerscope Research biometric study … Read the whole story
COMMENTARY
by Jane Clarke
There is arguably no more important feature of the digital marketplace than bandwidth, which impacts the speed with which we can access and use … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
One radio station in Los Angeles -- KSWD 100.3 The Sound -- tells listeners it doesn't play the same song twice in a 24-hour … Read the whole story