The whole thing may be a Madison Avenue myth, but upfront deals are no longer inked on napkins in wood-paneled establishments, where the negotiations were an unwelcome distraction from the … Read the whole story
Too much political advertising on TV airwaves? Wait. Much more could be coming. A decision by the U.S. Circuit Court of Appeals in San … Read the whole story
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's … Read the whole story
"Golf courses have a storied history as informal meeting places, which aligns well with Crowne Plaza's focus on providing a better meetings experience for … Read the whole story
A top Univision executive expresses concern that advertisers have under-recognized the Hispanic audience. Univision Deportes Network, which carries soccer, debuted last week. Read the whole story
It's clear that the way we watch television and the very meaning of the word television have been radically altered over the past decade. … Read the whole story
One radio station in Los Angeles -- KSWD 100.3 The Sound -- tells listeners it doesn't play the same song twice in a 24-hour … Read the whole story
How lucky are we to be able to enjoy a pair of scripted television series that aren't simply two of the best of their … Read the whole story
The 16-year winning streak of NBC's "Today" as the top-rated network morning show hasn't ended yet. Katie Couric's week-long turn on "Good Morning America" … Read the whole story