TVBlog
by Adam Buckman, Featured Columnist
Google Gemini says AI can aggregate a million opinions about a TV show, but it lacks the capability of actually generating its own -- not yet, at least. Read the whole story
by Laurie Sullivan
The platform brings audience insights, inventory data, campaign performance metrics, forecasting and measurement capabilities into a unified process that can self-optimize campaigns, says WBD … Read the whole story
by Wayne Friedman
The Knicks' sponsorship deals have risen to 59, including many seven-figure deals. Major sponsors include JPMorgan Chase, Nike, Lexus, PepsiCo and Anheuser-Busch. The team's … Read the whole story
by Steve McClellan
It's the latest in a series of partnerships that the two companies (or their parent firms) have signed over the years. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox One may seem like a low-key effort to be in the game with other legacy premium streamers including Paramount+, Disney+ and Peacock, Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Yahoo "Agent Network" is an open framework that connects advertisers with AI-powered agents from 23 tech partners to automate audience targeting, creative development … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If the jargon-heavy pitch narrative is broken, how do we fix it? Publicis' parody video highlights what's broken. Read the whole story
by Richard Whitman, Columnist
The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Media and JCDecaux. Read the whole story