Media industry execs say the company delivered "single-digit' percentage volume growth for its linear TV networks, and "double-digit" percentage volume growth for its FAST … Read the whole story

Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over the last 30 days, Sensor Tower estimates. Read the whole story

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. Read the whole story

The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, … Read the whole story

Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys in real time." Read the whole story

The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to … Read the whole story

Google released an AI assistant for publisher ad teams in beta to troubleshoot campaigns and eliminate repetitive tasks that require human labor and delay … Read the whole story

Designed for marketers seeking greater expertise in AI-powered ad systems, tools and approaches, the suite of remote classes is designed to teach marketers about … Read the whole story

Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of linear TV advertising is game-changing. Read the whole story

Is there more to this than the obvious viewing elements: major market teams, high-profile athletes or intense seven-game battles? Read the whole story