Female viewers of HBO's "Girls" might be surprised to learn they are in the minority. Four episodes in, the audience for the freshman dramedy is 60% male. One theory involves … Read the whole story
In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in … Read the whole story
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations … Read the whole story
As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and … Read the whole story
Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent … Read the whole story
With just a couple of weeks left in the broadcast year, the most current season-to-date ratings for the five major English-language broadcast networks ratings … Read the whole story
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ads, while luxury respondents are more responsive to ads that have a serious … Read the whole story
Marketers aim to pick the right video advertising inventory. In that regard, Nielsen says the amount of national TV inventory rose 14% in 2011 … Read the whole story
What better time, than while we're checking network scorecards in this year's upfront season, to scan through our Archive of American Television collection to … Read the whole story