Unless something was missed, General Motors has taken the week off from spreading word it plans to cut a massive advertising initiative. There was nothing about yanking $30 million from … Read the whole story
Scripps Networks Interactive CFO Joe NeCastro says market trends look positive, with scatter pricing up in the single-digit range over levels in the spring … Read the whole story
Net-connected TV video ad impressions are five times that of 2011. There are also five times more advertisers and 15 times more campaigns when … Read the whole story
Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign … Read the whole story
Over-the-top mobile video services -- and TV Everywhere services from content owners -- are generally better performers when it comes to iPad downloads than … Read the whole story
If eight ABC stations have their way, viewers will go to sleep after watching "Jimmy Kimmel Live" and wake up listening to their branded … Read the whole story
According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same … Read the whole story
Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's … Read the whole story
Using a decidedly simple feature set for at-a-glance functionality, ABC's group of owned local TV stations has started rolling out "alarm clock" apps. The … Read the whole story
Women "know what they want...and the art of socializing should be on their own terms," says Skinnygirls Cocktails founder Bethenny Frankel. Both the brand … Read the whole story
Adap.tv on Wednesday introduced a new ad management product for video called App Center, which aims to make it easier for advertisers and publishers … Read the whole story
NBC says it will lose money on the London Olympics, according to Gary Zenkel, president of NBC Olympics and EVP for NBC Sports Group. … Read the whole story
In TV, the phrase "You are dead to me!" has real meaning. But few are willing to plan for that eventuality in real life. Read the whole story
Some TV content may be too good for the actual circumstances of consuming it in a multi-screen living room. Second screens certainly erode attention … Read the whole story
It is no secret that television viewing is not done in a vacuum and that viewers are distracted by the environment from paying 100% … Read the whole story
The digital rights groups Electronic Frontier Foundation and Public Knowledge are siding with Barry Diller's online video start-up Aereo in its dispute with the … Read the whole story
As popular as social media is, many TV viewers still tune into the TV listings on the set itself to figure out what to … Read the whole story