Is this true? A double-amputee will be competing head-to-head this summer with some of the world's greatest athletes. Guys with legs. Same track, same rules. His distance to the finish … Read the whole story
Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in … Read the whole story
Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes … Read the whole story
"We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." … Read the whole story
What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook … Read the whole story
According to new research from Nielsen, promotion does drive TV viewership. Evaluating the impact of promotion on tune-in for over 60 different programs, promotion … Read the whole story