Television News Daily
Thursday, July 5, 2012
  • Ad Dollars Shift As Boomers Age

    Nielsen says three key consumer groups are rapidly changing for marketers: baby boomers, moms and lower income consumers. Though boomers control $230 billion in ... Read the whole story

  • Majority Of U.S. Homes Get Multichannel TV

    Leichtman Research Group says 87% of TV homes subscribe to some form of multichannel video service. Only 6% of those with annual household incomes ... Read the whole story

  • Pelican Pushes Into Consumer Markets

    "We're all very familiar with the last few years, with the explosion of consumer products," Pelican president and CEO Lyndon Faulkner, tells "Marketing Daily." ... Read the whole story

  • What Facebook And TV Networks Will And Won't Do For Each Other

    What is the value of a "like" on Facebook for TV advertisers? For TV networks, the better question seems to be how much Facebook ... Read the whole story

  • Promote Off Own Air To Drive TV Viewership

    According to new research from Nielsen, promotion does drive TV viewership. Evaluating the impact of promotion on tune-in for over 60 different programs, promotion ... Read the whole story