One of the more extraordinary aspects of the NBA's apparent done deal to place advertiser logos on jerseys is how relatively little the league expects to collect from the arrangements. … Read the whole story
Consumers seem ready to take action when it comes to more frequent TV blackouts of their favorite networks -- and most of that activity … Read the whole story
In an upcoming release of an upgraded GetGlue HD, the social TV company is directing its focus on media content discovery, not just community. … Read the whole story
NBA owners have voted to break new advertising ground by approving messaging on team uniforms, which could bring in $125 million a year. To … Read the whole story
Video drives video. Among online video viewers, about 44% of TV viewers and 31% of moviegoers say watching a preview was the biggest factor … Read the whole story