TVBlog
If just several years ago, mining for TV targeting gold seemed as tough as holding out a pan in a stream, it's pretty impressive how many more modern options are … Read the whole story
Pedigree has launched a national marketing campaign including an initiative to feed more than 4 million shelter dogs. "The program strives to raise awareness … Read the whole story
Looking for the real new TV show winners this season? Look no farther than judging "involvement," which measures online discussion of broadcast shows. Fox's … Read the whole story
While Subway's name isn't mentioned, in one spot, Bo Dietl is seen in front of a Manhattan Subway location, then in front of a … Read the whole story
The all-important start of week two of the season gave NBC something to cheer about. It registered another strong performance on Monday from "The … Read the whole story
Themed "Join. Shop. Love," the 30-second spot takes viewers on a quick tour of a chic home, blitzing through the kitchen, bedroom, and living … Read the whole story
Viewers' emotional attachment is a better yardstick of interest than just analyzing TV ratings or even social media results, according to NewMediaMetrics, which puts … Read the whole story
The University of Phoenix and J.C. Penney will serve as top-line backers for the Martha Stewart cooking show launching this week on PBS. Read the whole story
Wanda Bradley has been named vice president, sales, NBCUniversal Television Canada. Read the whole story
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Hashtags will change the way we communicate with each other. They already have. That said, we are in danger of poisoning the drinking waters … Read the whole story
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Many of the NFL's actions over the past several weeks may come down to one observation by TV media buyers: The cost per thousand … Read the whole story
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Naming Seth MacFarlane the host of ABC's "The 85th Academy Awards" next February seems on the surface to be a bold and smart move. … Read the whole story
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This is the week to talk about the future of media. One thing I've learned in trying to make predictions about media: The rate … Read the whole story
COMMENTARYSecond-screen activity appears to be rising exponentially as this season of Fall shows hits the first screen. According to GetGlue, activity around Sunday night … Read the whole story
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Why do we need a TV season? That was the provocative question that NBC's research head Allan Wurtzel posed to Bill Carter in The … Read the whole story
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Online video ad spending will continue its rapid trajectory this year, and into the next two years, with high double-digit rises as marketers move … Read the whole story
