The Longhorn Network may not have much of an audience, but some of its viewers might be the most engaged in all of TV. Not to mention upscale. An ad … Read the whole story
'The Arizona Republic,' a Gannett newspaper, has partnered with Demand Media to create a new Travel Channel hosted on the newspaper's Web site, AZCentral.com. … Read the whole story
To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story
How are those new network TV shows really doing in terms of social buzz and other related digital metrics? It's a mixed bag. The … Read the whole story
Parks Associates says IPTV subscribers will more than double in five years to some 18 million from the current subscriber base of 8.8 million. … Read the whole story
Microsoft turns tablets and smartphones into control systems for music, movies and other content on Xbox 360 with the release this week of SmartGlass. … Read the whole story
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd. "Dead" pulled in a … Read the whole story
TV One CEO Wonya Lucas, the former Discovery executive, will leave the network after about 15 months in the top post. Alfred Liggins, the … Read the whole story
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
Joaquin Phoenix says the Oscars are somewhat beneath him. "I think it's bullshit," he told Interview magazine recently when asked about campaigning for "The … Read the whole story
While TV apps made be good for lot of stuff -- games, extra info and other content -- apps makes no difference whether … Read the whole story