TVBlog
by David Goetzl
After all the barbs tossed back and forth, the combatants actually were scheduled to meet this week and try to work through their differences. Several hours in a conference room … Read the whole story
by Aaron Baar
Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag … Read the whole story
by Tanya Gazdik
Century 21 is joining the trend of showing off its Super Bowl TV spot before the big game. Super Bowl ads shared before the … Read the whole story
-
by Steve McClellan
Production costs for TV ads jumped sharply in 2011 after being nearly flat in 2010, according to a new survey from the American Association … Read the whole story
by Steve McClellan
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibility and benefits of brand-specific ratings. While members want such ratings, the association … Read the whole story
by Wayne Friedman
Not only will there more second screens in consumers' living rooms -- but there could be more big second screens. This year, 10% of … Read the whole story
by Gavin O'Malley
In an effort to bolster brands' confidence in the effectiveness of online video advertising, Adap.tv says it can now independently verify the viewability of … Read the whole story
by Laurie Sullivan
Super Bowl advertisers will see a 20% rise in Web traffic to their sites for seven days following Sunday, while mobile video views will … Read the whole story
by Erik Sass
Stardome Radio Networks has signed a deal giving it access to Spanish-language sports content from Fox Deportes. The deal gives Stardome, one of the … Read the whole story
by Wayne Friedman
Fox's new show "The Following" has done something no new network drama has done this season -- it improved on its season premiere ratings … Read the whole story
by Sarah Mahoney
In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare … Read the whole story
by Karlene Lukovitz
The full spot, from TAXI New York, is under wraps until the game, but the 15-second teaser ad featuring actor/comedian Tracy Morgan of "30 … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Are TV apps, a means of finding information about TV programming, useful to the general public? In a recent study outside major cities, the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube, looking to move into another digital video deal --- one that may not count on advertising -- is mulling a paid subscription service … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16% … Read the whole story