TVBlog
by David Goetzl
Cable operators have a love-hate relationship with Netflix. The online streaming hub can bring more cord-cutting, but offer revenue opportunities with broadband services. On Monday, Netflix may have
added some … Read the whole story
by Laurie Sullivan
DG Inc. will bring together all its companies under one unified brand today. Each of the eight brands, supported by nearly 40 Web sites, … Read the whole story
by Wayne Friedman
Zero TV homes now account for 5% of all TV homes -- around 5 million in 2013 -- and Nielsen says these homes have … Read the whole story
by Tanya Gazdik
Brand USA, the tourism marketing body for the USA, will launch its international travel and tourism campaign in Germany this fall. The campaign -- … Read the whole story
by Sarah Mahoney
For the first time in a decade, Just Born is using TV to advertise its Peeps, those fluorescent-yellow marshmallow critters that are a staple … Read the whole story
by Karlene Lukovitz
WAT-AAH!, a functional water brand for kids created by a New York City mom to make drinking water "cool" to kids and teens, is … Read the whole story
by Aaron Baar
In a new effort, the company touts its network, hosting and cloud capabilities as a way of offering peace of mind to businesses of … Read the whole story
by Karl Greenberg
In addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show's contestants … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
New York magazine's Vulture is now the site of a March Madness-type contest, the Sitcom Smackdown, which aims to name the best sitcom of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "lean-back" medium may not be so laid back. Finding TV content in the digital age now takes effort. The next question is, will … Read the whole story