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'Mad Men' Goes Back To '60s Look For Ad Campaign
- New York Times, Monday, March 11, 2013 9:48 AM
"Mad Men," always good on details of the 1950s-1960s eras in which it's set, now reaches back to a bygone era for the graphic face of its latest ad campaign. Show creator Matt Weiner, "inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus," wound up hiring Brian Saunders, a 75-year-old illustrator responsible for drawings of that style back in the days, writes Randy Kennedy. "The ad, depicting Don Draper, the show’s lead character, in a vertiginous pose on a New York City street corner that seems to be collapsing on him like the decade he is living in, looks as if it has time-traveled from the pages of an old copy of Reader’s Digest."
