For the first time in a decade, Just Born is using TV to advertise its Peeps, those fluorescent-yellow marshmallow critters that are a staple … Read the whole story

Conde Nast will try to do for two of its iconic magazines what Hearst recently announced for 'Esquire' -- but without the still valuable … Read the whole story

In addition to a season-long, on-air brand integration with the show, there will be digital activations that include sponsored challenges for the show's contestants … Read the whole story

NEW ORLEANS -- As ratings at some TV networks continue to fall, although prices for ads have not, are advertisers paying more for less? … Read the whole story

Zero TV homes now account for 5% of all TV homes -- around 5 million in 2013 -- and Nielsen says these homes have … Read the whole story

WAT-AAH!, a functional water brand for kids created by a New York City mom to make drinking water "cool" to kids and teens, is … Read the whole story

Among syndication TV shows, "Wheel of Fortune" dashed to the line and nipped "The Big Bang Theory" in terms of overall viewers recently. But … Read the whole story

In a new effort, the company touts its network, hosting and cloud capabilities as a way of offering peace of mind to businesses of … Read the whole story

The new campaign's goal is reaching consumers who enjoy the fast-casual Mexican category but haven't yet tried Moe's, with messaging emphasizing its customizable menu … Read the whole story