Television News Daily
Thursday, March 14, 2013
  • Invidi Strikes Comcast Deal To Extend Addressable TV To 60 Million

    NEW ORLEANS -- Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming … Read the whole story

  • Trad 30-Sec Spot Shines, Costs Up 5%

    Television's 30-second ad commercial units costs keep climbing -- now nearly three years in a row. In the fourth quarter, the average cost per … Read the whole story

  • TV Sharing Enhanced By Netflix, Facebook Alliance

    Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with … Read the whole story

  • New National NO MORE Campaign Deals With Abuse

    The new integrated campaign will comprise a TV, print, out-of-home, digital and social media campaign featuring celebrities, athletes, media, and corporate and government leaders, … Read the whole story

  • Undertone Goes Over-The-Top, Taps Rovi Strategist As COO

    As part of a reorganization of its executive team, rich online media advertising developer Undertone has tapped the top product and strategy executive from … Read the whole story

  • Simulmedia's Happy Hour Salons

    There are a number of excellent industry get-togethers, but there is only one I can think of that blends the actual happy hour with … Read the whole story

  • Promoting Shows With Powerful Key Art

    You can think of it as a good sign that TV critics these days continue to ponder not just easily digestible video trailers but … Read the whole story

  • Disintegrating Prime Time: Hopping Into TV Somewhere

    Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of … Read the whole story

  • TV Everywhere: Elsewhere Or Nowhere?

    A growing number of network executives have been moaning about the disparate iterations of TV Everywhere. Every network seems to have a different way … Read the whole story