TV-related social media activity does have a relationship to TV ratings. But does it cause TV ratings to climb? There's no proof yet. But … Read the whole story
U.S. multichannel video subscribers eked out a small gain in 2012 -- coming from satellite and telco distributors. The three TV distribution platforms added … Read the whole story
In many dayparts, local spot is cheaper than buying broadcast network TV scatter commercials. Broadcast network scatter CPMs rose faster from the first quarter … Read the whole story
Southwest Airlines is taking a more serious tack with a campaign that broke Tuesday night during the NCAA Tournament opening games. The first work … Read the whole story
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
People spend the most time playing mobile games and using their devices to social network during weekday TV prime-time hours -- 8 p.m. to … Read the whole story
COMMENTARYThe growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking … Read the whole story
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"We don't watch morning TV to be made to feel embarrassed about the trivial things we want to know about" -- and "Today" host … Read the whole story
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Is it too early to talk about "House of Cards" -- or is it already way too late? As all the world knows, Netflix … Read the whole story
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Stations have added more local news programming than ever while at the same time losing viewership, according to the Pew Research Center. Too bad. … Read the whole story
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Are live-streaming TV apps the gateway drug to true a la carte programming? Walt Disney's ABC broadcast network -- with backing from its cable, … Read the whole story
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I have written articles on the value of targeting Baby Boomers, and now NBCU's Alan Wurtzel goes one step further. He says that it … Read the whole story
