TVBlog
by David Goetzl
TVB, the trade group representing local stations, offered up all kinds of data Thursday that at its core was an effort to forestall commercial ratings ever being used as the … Read the whole story
by Karl Greenberg
The effort, via Arnold Worldwide, spotlights Volvo's S60 sedan and XC-60 crossover with television, digital, social and targeted outdoor as well as a national … Read the whole story
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by Wayne Friedman
Looking to push its rating agenda that includes time-shifting viewing, TVB, the TV station advertising trade group, now says Nielsen's live plus same day … Read the whole story
by Wayne Friedman
Binge-viewing continues to climb among those who are watching TV on their own time schedules through time-shifting devices and video-on-demand services. Some 62% of … Read the whole story
by Aaron Baar
People are cutting the cord with greater frequency, particularly as the on-demand options from over-the-top providers (such as Netflix and Hulu) begin to gain … Read the whole story
by Erik Sass
It may be the pressure of the ever-shortening news cycle, the immediacy of digital publishing or the need to keep up with social media … Read the whole story
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by Joe Mandese
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Josh Rosenzweig, senior vice president of original programming and development at Here TV, started out as a filmmaker and director in California before making … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Theater owners and TV stations/network owners have interesting, possibly opposing viewpoints when it comes to "family" entertainment content. Seems that movie attendance is down … Read the whole story
COMMENTARY
by Melanie Shreffler, Columnist
After years of pop culture and reality TV focusing on the beautiful and privileged (think "America's Next Top Model" and "Keeping Up With The … Read the whole story
COMMENTARY
by Jack Cohen-Martin
If you listen to the TV and advertising industries' pundits, appointment TV is over. There are a few event TV opportunities each year - … Read the whole story
COMMENTARY
by Alison Hill, Columnist
She's held slumber/book parties in Nordstrom stores around the country for the KN Karen Neuburger pajama brand; wrapped Shuttle by United airplanes in giant … Read the whole story