Is the C3 vs. C7 debate worthy of the attention it will continue to receive until a settlement is reached? Yes. Anytime, the national TV market could undergo a currency … Read the whole story
Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story
Sinclair Broadcast Group, the big Baltimore-based 134 TV station group, took in high revenue from its continuing operations in the first three months of … Read the whole story
Shazam, maker of the eponymous music discovery app, on Monday announced former Yahoo executive Rich Riley as its new chief executive, a step toward … Read the whole story
In a first-mover play reminiscent of the one it pulled off with TV optimization in the mid-1990s, VivaKi has struck a deal giving all … Read the whole story
Just as planning -- and some buying -- begins in earnest for the 2013-14 upfront advertising season, two top forecasters have issued tepid projections … Read the whole story
In an effort to ensure it gets as much of the $18.6 billion Mother's Day gift frenzy as possible, jeweler Pandora is piling on … Read the whole story
It's not your father's media business anymore. For a lot of us, it's not ours either - or at least the one that we … Read the whole story
ABC News strips down the second-screen experience to a series of emoticons and canned audio feedback. They call it an "emotional intelligence layer" -- … Read the whole story
TV networks apparently need even more feedback -- in shorthand, if possible -- about your feelings, emotions and interactions regarding their content. ABC News … Read the whole story