TVBlog
by David Goetzl
Research has been a staple of upfront presentations for a long time. Network executives might tout how their ratings are soaring among beer-drinking men ages 25 to 54. Or, cite … Read the whole story
by Wayne Friedman
Although it is on the verge of winning its first 18-49 viewer title in 20 years, CBS won't change much going into next season … Read the whole story
by Wayne Friedman
With a mixed broadcast 2012-2013 season now almost in the rear-view window, ABC will launch eight new fall shows for next season -- with … Read the whole story
by Wayne Friedman
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
by Karlene Lukovitz
Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed "Wonderfilled." … Read the whole story
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by Wayne Friedman
With the broadcast network season close to ending, many mid- and smaller-sized networks -- on traditional over-the-air TV stations and/or local TV digital sub-channels … Read the whole story
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by David Goetzl
Verizon FiOS and Comcast each dropped a notch in the Netflix rankings of the Internet Service Providers with the fastest speeds. The April rundown … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It may be no coincidence that Sen. John McCain's bill to revamp most of the modern TV business -- including a plan to give … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Consumers with home networks are now offloading about a fifth of their media to devices, new metrics show. The untethering has begun. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Legacy outlets always get the benefit of a doubt. But television networks are realizing that they risk losing advertisers and revenue to online video … Read the whole story
COMMENTARY
by Atul Patel
Last November, it was reported that Yahoo was considering a TV Guide bid, but the bid was said to be around $20 million. Seriously? … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be … Read the whole story