Television News Daily
Friday, May 17, 2013
  • 'Tonight' Still King Of Late-Night TV

    While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with Jay Leno" continues to grab steady top results ... Read the whole story

  • FirstBank Expands Ad Campaign

    FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" ... Read the whole story

  • CW's Strategy: Year-Round Originals, Digital Reach

    CW President Mark Pedowitz outlined the TV network's strategy for the coming season. The strategy boils down to a few components, Pedowitz said, including ... Read the whole story

  • USA Looks To Make Comedy King In The New Season

    While USA has been the top-rated cable network for seven straight years, "we're not standing still," says Linda Yaccarino, NBCU president of ad sales. ... Read the whole story

  • 'Idol' Falls, 'Bang' Leads Thursdays

    The TV broadcast network environment is definitely shifting -- as evidenced by the last major night of the broadcast season, Thursday, where a number ... Read the whole story

  • Champs Taps Westbrook For Ad Push

    The effort features a 30-second television commercial in which a high school basketball player picks up Jordan brand gear at a Champs Sports store ... Read the whole story

  • Big TV Broadcast Development for 2013-2014: But Where Is The New Reality?

    There some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see ... Read the whole story

  • Oscar Mayer Offers Build-A-Grump App

    Oscar Mayer is capitalizing on the popularity of its blunt Grandpa Frank character in an app that lets users suffer the crusty cynic's snide ... Read the whole story

  • Radical Transparency is Coming to TV Advertising

    Transparency is coming to television advertising - radical transparency - and the marketplace will never be the same. Read the whole story