TVBlog
In sports, one person's greed is another person's sound business decision. So, while avarice may determine how many top-tier sports events move to cable, making money generally is not a … Read the whole story
While NBC proceeds to set up its late-night changes for next year, "The Tonight Show with Jay Leno" continues to grab steady top results … Read the whole story
FirstBank is extending its TV advertising for the first time outside of its home state of Colorado. A shift in emphasis from "less stressful" … Read the whole story
CW President Mark Pedowitz outlined the TV network's strategy for the coming season. The strategy boils down to a few components, Pedowitz said, including … Read the whole story
While USA has been the top-rated cable network for seven straight years, "we're not standing still," says Linda Yaccarino, NBCU president of ad sales. … Read the whole story
The TV broadcast network environment is definitely shifting -- as evidenced by the last major night of the broadcast season, Thursday, where a number … Read the whole story
The effort features a 30-second television commercial in which a high school basketball player picks up Jordan brand gear at a Champs Sports store … Read the whole story
- COMMENTARY
There some 52 new shows hitting the broadcast airwaves this fall season -- up from 37 a year ago. But increasingly, you don't see … Read the whole story
COMMENTARYOscar Mayer is capitalizing on the popularity of its blunt Grandpa Frank character in an app that lets users suffer the crusty cynic's snide … Read the whole story
- COMMENTARY
Transparency is coming to television advertising - radical transparency - and the marketplace will never be the same. Read the whole story
