By any standard, Rentrak has done an extraordinary job over the past few years building and rolling out its local TV measurement service. Since Nielsen rarely faces notable competition, Rentrak … Read the whole story
CBS Corp. has acquired full ownership of TV Guide Digital, including TVGuide.com and all TV Guide Mobile apps. Both will be folded into CBS … Read the whole story
For its fiscal fourth quarter, Lionsgate, the movie/TV company, witnessed revenues improving to $785.7 million from $645.2 million in the previous period. Television revenue … Read the whole story
Sun Life Financial is launching a campaign that invites people to "Wake Up to the Benefit of Benefits." The effort, from Doremus New York, … Read the whole story
Jeff Weber, who heads content and advertising for AT&T U-verse, offered several examples this week on how set-top-box data can help multihannel distributors. He … Read the whole story
Jay Rasulo, senior executive vice president/CFO of Walt Disney Co., is confident of ESPN's No. 1 status and makes short shrift of rivals: "People … Read the whole story
Consider holding company hackathons. They can result in streamlined reach and frequency analysis, simplified campaign affidavits generation and improved TV audience target calculation performance. Read the whole story
The 'NBC Nightly News' serves as an example (though not a mirror) for other nightly news programs and for the kind of analysis that … Read the whole story
What has the massive multitiered marketing power of Comic-Con wrought? Or should we hold the outsize success of AMC's "The Walking Dead" responsible for … Read the whole story
For several years, at least, mobile video growth will experience a very typical hockey-stick pattern of consumer adoption and usage. Given this anticipated growth … Read the whole story
Online video company Aereo recently went on the offensive in court by filing a new lawsuit against 18 CBS local affiliates. The Barry Diller-backed … Read the whole story
Media types have been geekily excited for some time about the "second screen" phenomenon, in which viewers use a computer or mobile device to … Read the whole story
Although Bill Abbott started his career as a buyer at an agency, he soon moved into research, where he honed his strong analytical skills, … Read the whole story
Entertainment marketing can be a tough play these days -- and it's especially difficult to rise above all the other entertainment noise. Netflix now … Read the whole story