Television News Daily
Wednesday, June 12, 2013

TVBlog

Guest Commentary: Jarvis Says Opportunity For Multiple Measurement Companies
by Tony Jarvis, Op-Ed Contributor

In response to a recent TVBlog titled "Nielsen Poised To Win Online Measurement Derby," industry researcher Tony Jarvis says suggestions a single measurement company will provide data that forms the … Read the whole story

  • Fox Upfront Nears End, Expected $1.7B In Ad Commitments
    by David Goetzl

    The broadcast upfront could be headed for a year-over-year volume drop. Fox is close to completing its negotiations, with volume down around 10%. That … Read the whole story

  • Q&A: TiVo Evolved As Screens Proliferated
    by Aaron Baar

    When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar … Read the whole story

  • Saban Brands Taps Scardino As COO
    by Wayne Friedman

    Former Viggle and 19 Entertainment executive Janet Scardino has landed the chief operating officer post at media/entertainment company, Saban Brands. Read the whole story

  • Trad Media Predicts Significant Rise In Digital Revenues
    by Wayne Friedman

    Executives estimate that more than half of media and entertainment businesses' revenues will come from digital services/platforms in the next two years. Sixty-four percent … Read the whole story

  • Missed Digital Ops Hurt Marketers, Trad Media Scores Credibility Points
    by Laurie Sullivan

    Some 43% of consumers say most marketing "is a bunch of B.S.," while about 30% of U.S. consumers perceive online advertising as less effective … Read the whole story

  • COMMENTARY
    TV and Digital Ad Prompts Drive Social Brand Interaction
    by Jack Loechner, Staff Writer

    According to a recent Burst Media survey, social media prompts in digital and TV ads are effective in driving interaction with social platforms. Among … Read the whole story

  • COMMENTARY
    TV A La Carte -- From The Start
    by Wayne Friedman, Staff Writer

    Perhaps Intel has the right approach to revolutionizing the way we buy our traditional TV service - initially, anyway. Intel aims to start an … Read the whole story

  • COMMENTARY
    In The Media Lab: Q&A With ABC's Mark Loughney
    by Charlene Weisler, Op-Ed Contributor

    Mark Loughney, vice president of sales and strategy research for ABC, started in academia -- but customer satisfaction research interested him so much that … Read the whole story

  • COMMENTARY
    TV In The Clouds: Where's The Sunshine?
    by Wayne Friedman, Staff Writer

    Some executives can see TV's future perfectly -- through the clouds. That's the point. Content owners and traditional distributors like Comcast Corp. see the … Read the whole story