Around the Net
Consumers: Digital Ads Invasive
- Brand Republic, Wednesday, June 12, 2013 8 AM
Seems if consumers could TiVo digital ads they would. Around half of consumers find digital ads invasive, distracting and annoying although they were more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today. A total of 70% of UK respondents thought TV ads were more important than online campaigns in the firm's "Click Here: State of Online Advertising."
