Brand entertainment can be like walking in a haunted house-- at least to one late night talk show host. It can turn your stomach. Conan O'Brien says talking up a … Read the whole story
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, … Read the whole story
One of the biggest shows on broadcast television finished its spring edition pretty close to where it scored a year ago. NBC's "The Voice," … Read the whole story
To support its relationship with the award's ceremony, the automaker partnered with global filmmaker community MOFILM, which launched a submission platform to give a … Read the whole story
Even television advertising isn't immune to the pull of real-time ad tech. FourthWall Media, a Virginia-based TV ad solutions provider, has been awarded a … Read the whole story
Nissan started taking the message to the Web this month with a new microsite and a presence on Vine that urges people to create … Read the whole story
Conan O'Brien is OK with product integration on his TBS talk show, but is very clear that such messages "simply don't work if they … Read the whole story
The senior age group is now, for the first time, the largest in terms of percent of population in the U.S. And this age … Read the whole story
ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of … Read the whole story
It's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards … Read the whole story
Your Web series just got upgraded to a full, TV-length-episode series. A nice sign you are growing up, for sure. The Julia Stiles-starring YouTube … Read the whole story