Advertisers covet addressable advertising. This canine clich has got to be banished, but it obviously offers the potential to cut down on waste by only reaching dog owners with dog … Read the whole story
Betting that fans still can't get enough of Taylor Swift, Elizabeth Arden is launching its third fragrance for the singer, called Taylor, by Taylor … Read the whole story
Among the manufacturers, Sony and Vizio tied for the highest rank in customer satisfaction among the under-50-inch HDTVs. LG Electronics and Samsung followed with … Read the whole story
Gray Television, the station group that owns dozens of Big Four affiliates, will eliminate the COO role with the departure of Bob Prather and … Read the whole story
Kimberly-Clark's Depend brand is using an inaugural sponsorship of the ESPN Espy awards on July 17 to put a capstone on its "Great American … Read the whole story
NBC's big summer show "America's Got Talent" got top honors on Tuesday night -- though only up a bit from last week's season low. … Read the whole story
Now that the burger, which features a soft-pretzel bun, is being officially rolled out (so to speak), the chain has tapped Nick Lachey -- … Read the whole story
Netflix is positively influencing the direction of current and future programming on cable and Internet TV, notes Rebecca Greenfield in this think piece. For … Read the whole story
Everyone in TV wants to be number one -- and when it comes to sports TV, that also goes for teams and players. A … Read the whole story