In one of those strange circumstances of television scheduling, Fox tonight will premiere the best new sitcom of the season -- and one that many critics have already dismissed as … Read the whole story
Word-of-mouth marketing -- as well as TV advertising -- continues to score improving and high marks. Some 84% of global consumers say recommendations from … Read the whole story
Pivot, the new TV network for young viewers, has struck a sponsorship agreement with Monster Worldwide, the big job site. The effort, the companies … Read the whole story
Bing will allow viewers of the Fox News Channel to share their opinions and reactions to news commentary online in real-time. The Bing Pulse … Read the whole story
AOL Networks' Adap.tv this morning announced the opening of its office in Tokyo, Japan. Hisashige "Qz" Hashimoto has been hired to lead the new … Read the whole story
The TV loyalty app company Viggle posted improving revenue for its current fiscal year -- and a growing base of advertisers. For its year … Read the whole story
Comcast should refine ads touting its "triple-play" broadband-TV-phone service, the Better Business Bureau's self-regulatory group National Advertising Division ruled. Read the whole story
In a move that will give it greater visibility into the shares of ad dollars that agencies spend across media, Turner Broadcasting System has … Read the whole story
NBC continued where it left off last week on Sunday night -- flattening the competition thanks to its big "Sunday Night Football." NBC posted … Read the whole story
Gap gave Twitter a starring role in its first TV campaign in four years and used the social platform to release a sneak peek … Read the whole story
It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping … Read the whole story
Inevitably, when asked to contemplate the future of television, one can't help but briefly retreat into the past. What did television mean to us … Read the whole story
If you didn't know anything about the intricacies of road cycling this past Saturday while watching Universal Sports coverage of the three-week race, the … Read the whole story
Twitter is planning a major update of its app presence that may depart from its Web look and feel. Among the more enticing additions … Read the whole story
Dunkin' Donuts' TV spot made with Vine videos is complemented on the second screen with a not-quite-instant replay of a game highlight also made … Read the whole story
A new U.S. study into the impact of Smart TV advertising and consumer behavior, by YuMe and LG Electronics, to better understand how consumers … Read the whole story