TVBlog
by Ed Martin
The best thing about "The Crazy Ones" is that it has turned into a television series unlike any other, just like certain other of Kelley's shows, especially "Picket Fences," "Ally … Read the whole story
by Joe Mandese, Gavin O'Malley
What do analysts make of Google's about-face decision to include Nielsen's online campaign ratings (OCR) data in campaigns sold using OCR tags? It represents … Read the whole story
by Wayne Friedman
The Weather Channel is getting a brand and on-air makeover -- including a new constant on-screen local information feature. The longtime cable network will … Read the whole story
by Wayne Friedman
Just a couple of months after hiring its first chief marketing officer, Roku, the streaming Internet-to-TV device company, has launched its first video commercial … Read the whole story
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by Amy Corr
Imagine a world where ESPN SportsCenter anchors wore uniforms, and not the typical suit and tie. In the latest “This is 'SportsCenter'” ad, anchors … Read the whole story
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by Wayne Friedman
TV viewers continue to want more from the TV set-top-box devices -- but the price can be high. "Home media gateway" boxes -- high-end … Read the whole story
by Joe Mandese
In a sweeping sell-off, shares of publicly traded online ad technology stocks plunged to or near their all-time lows on Friday in what appears … Read the whole story
by Tanya Gazdik
J.Crew has selected MasterCard's MasterPass to provide shoppers with a secure and speedy checkout experience. The two companies are launching an integrated marketing campaign, … Read the whole story
by Karlene Lukovitz
Following its success with an ad campaign featuring some of the athletes participating in the 2012 Summer Olympics, MilkPEP (the Milk Processor Education Program) … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On the day Twitter's initial public offering rocketed off the starting line, a number of TV and film content stocks -- Disney, CBS, Lionsgate, … Read the whole story
COMMENTARY
by Eric Korsh
There are so many haters of real-time marketing out there. Mike Proulx wrote about it as a predatory weed, Carree Syrek wants us to … Read the whole story