TVBlog
The best thing about "The Crazy Ones" is that it has turned into a television series unlike any other, just like certain other of Kelley's shows, especially "Picket Fences," "Ally … Read the whole story
What do analysts make of Google's about-face decision to include Nielsen's online campaign ratings (OCR) data in campaigns sold using OCR tags? It represents … Read the whole story
The Weather Channel is getting a brand and on-air makeover -- including a new constant on-screen local information feature. The longtime cable network will … Read the whole story
Just a couple of months after hiring its first chief marketing officer, Roku, the streaming Internet-to-TV device company, has launched its first video commercial … Read the whole story
Imagine a world where ESPN SportsCenter anchors wore uniforms, and not the typical suit and tie. In the latest “This is 'SportsCenter'” ad, anchors … Read the whole story
TV viewers continue to want more from the TV set-top-box devices -- but the price can be high. "Home media gateway" boxes -- high-end … Read the whole story
In a sweeping sell-off, shares of publicly traded online ad technology stocks plunged to or near their all-time lows on Friday in what appears … Read the whole story
J.Crew has selected MasterCard's MasterPass to provide shoppers with a secure and speedy checkout experience. The two companies are launching an integrated marketing campaign, … Read the whole story
Following its success with an ad campaign featuring some of the athletes participating in the 2012 Summer Olympics, MilkPEP (the Milk Processor Education Program) … Read the whole story
- COMMENTARY
On the day Twitter's initial public offering rocketed off the starting line, a number of TV and film content stocks -- Disney, CBS, Lionsgate, … Read the whole story
- COMMENTARY
There are so many haters of real-time marketing out there. Mike Proulx wrote about it as a predatory weed, Carree Syrek wants us to … Read the whole story
