TVBlog
by Ed Martin
In another win for broadcast television in the early weeks of the 2013-14 season, Fox has a successful new Monday night -- a major accomplishment, because the two shows on … Read the whole story
by Wayne Friedman
Traditional pay TV distributors industry-wide were able to trim their collective losses in the third quarter thanks to continued large gains from telephone company … Read the whole story
by Wendy Davis
The NFL and MLB are asking the Supreme Court to hear TV broadcasters' challenge to streaming video company Aereo. The sports groups say in … Read the whole story
by Sarah Mahoney
REI and SportsAuthority are hoping consumers will get outdoorsy with this year's gift-giving. The retailers are rolling out seasonal campaigns meant to appeal to … Read the whole story
by Wayne Friedman
Local media is expected to grow at a faster rate than previously estimated over the next five years -- but overall still at low … Read the whole story
by Karlene Lukovitz
The creative, from Cramer-Krasselt/Milwaukee, stresses that the brand uses the "care of an artisan" to produce the best spices -- for example, traveling to … Read the whole story
by Karl Greenberg
TV ads will air in 210 markets via buys on network, cable and spot TV. Placements will be on "The Amazing Race," "Big Bang … Read the whole story
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by Amy Corr
The holiday campaigns are out in full force, with FedEx debuting TV ads and Vine videos to promote its One Rate shipping service -- … Read the whole story
by Aaron Baar
The steady increase of smartphone screen size could be a major boon for the wireless carriers supporting them, as a new study reveals consumers … Read the whole story
COMMENTARY
by Gary Holmes
You may have heard this already, but we are approaching the fiftieth anniversary of two famously important events in television history: the JFK assassination … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Well, now we know why Comcast was in no rush to put Netflix on its set-top boxes -- because Comcast was thinking about starting … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Simon Jones, Ooyala's solutions marketing director, has come to the conclusion that the world of TV and the world of online video have already … Read the whole story
COMMENTARY
by Sean Cunningham
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Extending the programmatic ad platform from online display to create addressable TV ads has been one of the industry's pet fantasies since I started … Read the whole story
COMMENTARY
by Scott Small
A trend in pharma is to create unbranded campaigns with a measurable call to action, most often a phone call or click to a … Read the whole story