Proving once again that commercials don't have to be an intrusive component of television viewing, and that under certain circumstances advertiser messages can even be pleasant to watch, Target unveiled … Read the whole story
Continuing its drive to own the social TV space, Twitter on Wednesday announced a new feature that allows networks and brands to promote tweets … Read the whole story
Extra gum launched a TV campaign that I’m convinced will make even the most non-emotional person tear up. When I first watched the ad, … Read the whole story
Post-millennial media consumers -- those kids born since 2005 -- are using more media than ever before. Media consumption among kids has grown 7% … Read the whole story
Michael Bolton is a busy spokesman. In the summertime, he serenades baby Starburst trees and begs for Optimum customers to stop calling his house. … Read the whole story
Entertainment, media and communications deals rose nearly 10% in the first nine months of 2013 versus the same period a year ago. Total deal … Read the whole story
With basketball season up and running, let’s take a look at “Big is On,” the debut TV spot from the NBA to get fans … Read the whole story
Little Caesars launched a pair of quirky ads to promote its Hot-N-Ready pizzas. In “Ohhh!” a woman craves pizza but hubby doesn’t want to … Read the whole story