Television News Daily
Thursday, December 5, 2013
  • Cable Unbundling Puts Majority Of TV Ad Revs At Risk

    Unbundling of cable networks -- the move for a la carte programming for TV consumers -- is estimated to cost $45 billion in TV … Read the whole story

  • Disney, Amazon Top Brands In Media Division

    Among the top consumer brands, entertainment/media companies don't figure well into top customer satisfaction, according to a recent survey. Among the top 100 companies, … Read the whole story

  • Chromecast Riding High Consumer Awareness

    "Given the early success of Chromecast, you would expect additional retail partners to surface which in turn will help more consumers discover the device. … Read the whole story

  • Lenovo Taps TubeMogul, Requires Its Agencies To Use For Video Buys

    Lenovo today announced the selection of TubeMogul as its programmatic video advertising partner of choice. As a result of the partnership, Lenovo will require … Read the whole story

  • Sports Marketing Moves Ball Into Digital Zone

    Innovative cross-platform marketing has been part of the sports marketplace for years. Now, with the ability to leverage social media and partner with a … Read the whole story

  • Balancing The Costs And Value Of Programming For All Parties

    TV programming is costing more for consumers, advertisers, networks and stations worldwide. The latter are getting compensated for their higher license fees with better … Read the whole story

  • Addressable TV: Who Are We Really Addressing?

    Addressable TV delivers efficiency, performance tracking and actionable insights. And it provides for greater accountability overall for a medium that historically has been a … Read the whole story

  • Live From Twitter Comes the Video Sharing Awards

    Unruly Video, the digital ad outfit that hangs it hat on the importance of shared video, will celebrate the passing year of passing video … Read the whole story