The media business has a habit of changing whether companies care to lead or follow, as evidenced by the growing realization that in television, January is the new September. The … Read the whole story
Debra OConnell is the new president of ABC National Television Ad Sales, succeeding John Watkins, who recently announced his retirement after a long tenure … Read the whole story
The Super Bowl keeps pulling in more affluent TV viewers -- more than double its share versus 2004. Last year's Super Bowl game between … Read the whole story
Ibra Morales is the new president of MundoFox. MundoFox, which launched in the fall of 2012, is a joint venture of Fox International Channels … Read the whole story
The PGA Tour has signed an exclusive multiyear agreement with digital sports video agency SendtoNews, giving the latter the right to distribute video content … Read the whole story
Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period. U.S. online … Read the whole story
Nissan North America and TBWA Worldwide have settled charges of deceptive advertising. The spot in question, "Hill Climb," which aired in 2011, showed the … Read the whole story
Each of the videos shows him interviewing and playing one of five different fictional players representing the key skills of the complete college basketball … Read the whole story
For the second year in a row, Coldwell Banker is launching an ad campaign during awards show season. "Home Sweet Home" launches during the … Read the whole story
Native advertising has come to the Super Bowl's TV marketing buildup. Buffalo Bills Hall of Famer Bruce Smith appeared on ESPN Wednesday to talk … Read the whole story
"TV Everywhere" is a term used to describe the ability to have a TV-like experience from any device in any location by using one … Read the whole story
TV's looking for some new money through the old ways of doing business. First, NBC aired a live musical, "The Sound of Music" last … Read the whole story
And yet in the greatest upset since Super Bowl XLII, last Sunday at approximately 5:42 p.m. ET, an advertisement pierced my coma and piqued … Read the whole story
Everybody showed up in the town square for a big shootout and instead, they got a musical. Well, it was something like that, anyway. … Read the whole story
It's January, so it must be time to start thinking about national TV buys that run from October 2014 to September 2015.No, seriously. It's … Read the whole story
Two years ago, most video marketers were almost exclusively focused on click-through rates. Sure, video CTRs are higher than banner CTRs, but what does … Read the whole story
A new survey of 3,000 consumers says they like so-called takeover ads best. That seems exceedingly hard to believe. Read the whole story
Adweek has posted an article written by Kirk McDonald, president of PubMatic, predicting that all Super Bowl ads will be delivered programmatically in 2020. Read the whole story