NEW! Motley Crue's 'Home Sweet Home' Illustrates Why #HomeRocks In Coldwell Banker Ad

by Amy Corr @MediaPostOTL, January 23, 2014

For the second year in a row, Coldwell Banker is launching an ad campaign during awards show season. "Home Sweet Home" launches during the GRAMMY Awards on Jan. 26. If you're like me and tend to think of the Mötley Crüe song that shares a name with Coldwell Banker's ad, then you're in luck; the rock ballad is used throughout the ad, which betters explains why a real estate company is buying air time during the GRAMMYs. The ad is simple, but effectively tells a story that we all know: There's no place like home. Regardless of how big your home is, nothing beats arriving there at the end of a long day to kick off your shoes, plop onto the couch or take a relaxing bath. Spending quality time with friends and loved ones doesn't hurt, either. The spot, seen here, ends with the appropriate hashtag, #HomeRocks.Siltanen & Partners created the ad.

ad campaign, creative, real estate, tv

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