It seems there is no stopping NBC's "The Blacklist." It is to television audiences in the early years of this dade what CBS' "CSI: Crime Scene Investigation" was to viewers … Read the whole story
Super Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day … Read the whole story
TV Guide Magazine and CBS Interactive properties will be promoting each other's products. Selected TV Guide Magazine content will be featured in a new … Read the whole story
Motility Ads, a company that brands itself as a "mobile marketplace for app discovery," is expected to Tuesday announce ActivateTV, a technology that allows … Read the whole story
Univision is bringing Spanish-language programming to Canada, thanks to a licensing agreement that rebrands Corus Entertainment's Telelatino Network en Espanol as Univision Canada. The … Read the whole story
Local TV news programs got some rare good news: Higher viewership in 2013. Late-night TV newscasts bring in the biggest number of viewers -- … Read the whole story
The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story
The brand will run nine new 30-second spots on the Fox network on Feb. 2 prior to the start of the game, before the … Read the whole story
Although the timing is mostly coincidental, LifeLock this week is launching a new national campaign depicting how its services can allow people to have … Read the whole story
GoDaddy released a teaser ad for the second of its Super Bowl spots, "Surprise." Actor John Turturro introduces an unknown woman who will use … Read the whole story
Coca-Cola has released "Going All The Way,"a sweet ad that tells the story of Adrian, the smallest player on his high school football team … Read the whole story
CarMax has created two versions of its Super Bowl ad, "Slow Clap." The in-game ad stars humans, while the online-only version of the ad … Read the whole story
All TV/media companies take one step to the left. What's all this shifting of TV chairs? Broadcast networks becoming cable networks? Cable networks becoming … Read the whole story
From my point of view as a consumer, apps have been lackadaisical when it comes to advertising. Sure, advertising for apps has existed, but … Read the whole story
The fun in the Twitterverse on an award night hinges on an interesting show to comment on. That was the trouble with the Grammys. … Read the whole story
What role does the Super Bowl play in the new age of television? Simply put, the Super Bowl is the last bastion of appointment … Read the whole story
Google spent $100 million to figure out that YouTube users didn't place a premium on television content. It took me one pilot to come … Read the whole story
The Consumer Electronics Show in Las Vegas each January is always a trip - in more ways than one. My favorite stop is always … Read the whole story
Marketing is all about story telling, right? And luxury brands often have wonderful stories to tell, and beautiful content to convey those narratives. Historically, … Read the whole story