by Wayne Friedman
The joint effort of comScore and the Coalition for Innovative Media Measurement's measurement service has been expanded. The service, formerly called Project Blueprint, now … Read the whole story
by Tyler Loechner
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
by Wayne Friedman
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
by Wendy Davis
TV broadcasters that are suing Aereo in Utah are asking a judge to ban the service from operating immediately -- without waiting for the … Read the whole story
by Mark Walsh
Twitter has taken center stage when it comes to second-screen activity around the Super Bowl, but Shazam isn't throwing in the towel. The platform, … Read the whole story
by Larissa Faw
It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story
by Gavin O'Malley
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped the video giant's online platform and physical production studios to find fresh talent. … Read the whole story
by Tanya Gazdik
U.S. Bank is encouraging customers to save via an ad campaign promoting START - Savings Today And Rewards Tomorrow. The effort is the first … Read the whole story
by Karl Greenberg
Michael Sprague, Kia Motor America's head of marketing and communications, says that the nameplate isn't luxury -- just a mirage. "We could use that … Read the whole story
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by Amy Corr
Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of room for Terry Crews, the Muppets and their musical instruments -- but zero … Read the whole story
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by Amy Corr
Jaguar asks an interesting question in its Super Bowl ad: Why does Hollywood cast Brits to play the evil villain roles? The question is … Read the whole story
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by Amy Corr
Tim Tebow couldn't score a long-term contract with a NFL team, but at least he has a sense of humor. Tebow stars in two … Read the whole story
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by Amy Corr
Ellen DeGeneres celebrated her birthday by debuting the "Beats Music" Super Bowl ad on her TV show. The ad stars DeGeneres as a modern-day … Read the whole story
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by Amy Corr
Intuit QuickBooks has announced the winner of its Small Business Big Game contest, who receives an all-expenses-paid Super Bowl ad: GoldieBlox, a book series … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We all know what big data can do for TV marketers, specifically in improving media investment returns. But what can big data do for … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic buying has vaulted to the forefront of digital media in the last year, and is poised for more growth in 2014, by all … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's no secret that for many viewers, the most interesting part of the Super Bowl is the ads, ranging from comical to cloyingly sentimental, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps … Read the whole story
COMMENTARY
by Lora Schaeffer
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Matt Roche, CEO of Extole, helps to answer the question of how the social media ecosystem affects sales and conversions in a measurable way. … Read the whole story