TVBlog
by Ed Martin
Maybe it was the painfully prolonged, suspense-free and ultimately uninteresting slaughter of the Denver Broncos by the Seattle Seahawks that was wrapped around them. But for some reason, the dozens … Read the whole story
by Wayne Friedman
Among all the improving advertising-related statistics of the Super Bowl, one may stand out when it comes to its lackluster results: sharing of content, … Read the whole story
by Sarah Mahoney
"But on the whole, the ads were underwhelming," Kat Gordon, founder of the 3% Conference, tells "Marketing Daily." "I felt like there was a … Read the whole story
by Steve Smith
There were too few mobile engagements with Super Bowl viewers in last night's ad fest, mobile marketers noted. But many advertisers seemed to presume … Read the whole story
by Larissa Faw
One of the few real surprises in this year's Ad Bowl was the commercial for girl power toymaker GoldieBlox, a small business operator that … Read the whole story
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by P.J. Bednarski
"Puppy Love" is the most shared ad online, and the Budweiser brand is now the top-shared Super Bowl brand Read the whole story
by Aaron Baar
Via the new app, dedicated digital site and video booths at events around the country, the telecommunications company is encouraging people to upload videos … Read the whole story
by Tanya Gazdik
The North Lake Tahoe tourism group is urging vacationers to leave their gadgets behind and let their feet succumb to gravity. The campaign, which … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In contrast to the Seattle Seahawks vs. the Denver Broncos, this year's Super Bowl brought a closely fought battle among some 50 or more … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Automakers battled it out during the Super Bowl at a cost of $4 million for 30 seconds of airtime, while Edmunds.com offered real-time stats … Read the whole story
COMMENTARY
by John Busby
Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ads making fun of other ads dominated the second screen this year. The Super Bowl has become such a self-conscious affair that only Bob … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Did the Super Bowl's lackluster ads start the viral bell curve on a downward path? Time--like the next few days--will tell. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I picked up the phone and it was Al Jazeera, seeking my opinion on Super Bowl ads. "Gotta put you on hold," I said. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Well, it wasn't exactly the most riveting Super Bowl in history, but at least the lights stayed on, right? Now, with the Seahawks still … Read the whole story